Articles by: Fast Century

The World of Digital Marketing: 5 Reasons Why You Need a Video to Stand Out From the Crowd

Are you struggling to attract new customers to your business? Perhaps you’ve been experimenting with different marketing strategies but you can’t seem to take your business or non-profit to the next level? In the fast and furious age of digital marketing, it’s not always easy to get the attention of your target audience. And even more crucially, convince your target audience to spend their hard-earned cash on you and your services. The solution? You need a video – high-quality, creative and unique content to make you stand out from the crowd. And here’s the 5 reasons why…

1. You only have 7 seconds to grab your audience’s attention
Yep, that’s right. On average, if your website or advertisement hasn’t hooked the person reading it within 7 seconds, that’s it. They’ve already moved onto the next piece of content. In an online world, users are simply flooded with things to read, watch and explore. So you’d better be sure you’ve set yourself apart from your competitors. And you better make sure you’ve done if effectively within just 7 seconds.

2. You’ve got a 34% better chance of success with a video
The statistics speak for themselves here. Research shows that effective conversion from potential buyer to active customer is more likely to happen with video. And did you know that 48% of millennials consume video only on their mobile device? This is especially key to note if you’re trying to market to 18 – 35 year olds. To get on the radar of a younger audience, you need fantastic video content.

3. Video is an opportunity to explain your USPs
You’ve got an awesome product or service, right? It’s got a bunch of amazing features and benefits which you know your customers will love, yes? Video marketing is your chance to convey all of this, in a streamlined, succinct and importantly – visual way. If you’ve put time, money and effort into creating your business, then the world needs to know about it. Make sure your audience understands just how great your product or service is. Do it with a video.

4. A video isn’t just about advertising, it’s a tool to make a personal connection
The secret of an effective video is its ability to speak to a viewer on a personal, emotive level. After all, successful marketing isn’t about you, it’s about your user. A video is your chance to tell a story worth hearing and engage with your audience on a deeper level. That’s how to set yourself apart. And if a user loves your video? A user will love you and your business.

5. Creating a video is a natural, easy and affordable next step for you
You might think a professional, high-quality and all-round awesome video sounds like a lot of work and a lot of money. But that’s not true. Here at Fast Century Films, we take care of everything for you, from concept to color-grading. All you need to worry about is handling your boost in your business once the world sees your incredible new video.

Fast Century Films offers video-production services for business and non-profits. We are passionate about making beautiful, high-quality and attention-grabbing video content. Let’s connect and discuss how Fast Century can help you tell your story, boost business and stand out from the crowd.

UNH DRONE ACADEMY

We had a lot fun making this video for the University of New Hampshire’s Drone Operator course. It goes beyonds the basics of flying drones and drills down into specifics that you choose.